Magazine Assignment • Vogue

For the magazine assignment I got given, I decided to look at Vogue magazine (November 2013) at the overall layout of the magazine, content and advertisements that are included within it.

The front cover focusses on Claire Danes, who is a actress who works regularly with Leonardo DiCaprio. A lot of people on forums and Facebook have commented on how she looks completely different in real life compared to how she looks on the cover. I completely agree, if you look at Google Images and some of the red carpet images that have been captured, you can really see the power of Photoshop and how much she has been airbrushed and edited in the front cover image.

The first advertisement when you open up the magazine is for Louis Vuitton, which is a fold out advertisement containing two photographs (I have shown the advertisement folded out). Vogue tend to have high end fashion advertisements in their magazines, such as Louis Vuitton, Michael Kors and DKNY which are brands you would commonly call designer and find in higher end stores such as Selfridges and Harrods. It is typical of the magazine really, as Vogue is an expensive magazine, priced at £3.99 (the magazine this month was on offer at £2 which is pretty reasonable). Magazines like Company and Glamour which are aimed at teenagers and young women, contain advertisements for New Look and Topshop, which is where students and younger people generally shop at. Vogue is aimed at older women and probably people with a higher wage, hence the presence of high end adverts!

I found an interview conducted with Claire Danes from the front cover inside the magazine, which was spread over a number of pages throughout the magazine. The interview is inter spliced with images of Claire Danes herself, based on Vogues typical fashion photography style that they portray in the magazine.

I sourced a fashion editorial that the photographer Glen Luchford had photographed, based on "sea fashion", including tailored jackets and beach ready hair. I research further into Lutchford's work and what he bases his photographic work on.

Lutchford works mainly with female models in the high fashion editorial industry. He mainly shoots on film or in black and white and his photographs look very vintage and retro. He has shot mainly for Prada, but has also branched out and worked for Calvin Klein, Levi's and Mercedes Benz. He now predominately works as a cinematographer and shoots dark and artificially lit films.

I also noticed when looking at Vogue magazine, it is at least 50% advertisements, mostly high end designer adverts. The amount of money that Vogue makes must be insane!